22 Smart Digital Marketing Strategies to Try in 2022

Apr 7, 2022
Marketing Tips


Welcome to Orlando SEO Company, your trusted partner in digital marketing. In this comprehensive guide, we will share with you 22 smart digital marketing strategies that can propel your business to new heights in 2022. Whether you're just starting out or looking to enhance your online presence, these proven strategies will help you outrank competitors and dominate search engine rankings. Let's dive in!

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the foundation of any successful digital marketing campaign. By optimizing your website with relevant keywords, improving your site speed, and ensuring a user-friendly experience, you can rank higher in search engine results pages (SERPs) and attract organic traffic.

2. Content Marketing

Content is king in the world of digital marketing. Develop high-quality and engaging content that provides value to your target audience. Create blog posts, articles, videos, and infographics that resonate with your audience and establish your authority in the industry.

3. Social Media Marketing

Leverage the power of social media platforms to connect with your audience, build brand awareness, and drive traffic to your website. Craft compelling social media campaigns and engage with your followers regularly to foster a loyal community.

4. Pay-Per-Click (PPC) Advertising

Boost your online visibility and drive qualified leads with Pay-Per-Click (PPC) advertising. Create targeted ads through platforms such as Google Ads and Bing Ads to reach your ideal customers at the right time.

5. Email Marketing

Build a strong relationship with your audience through email marketing. Provide valuable content, personalized offers, and exclusive discounts to your subscribers. Segment your email lists to deliver targeted messages that resonate with specific customer segments.

6. Video Marketing

Create engaging videos that captivate your audience. Share informational videos, product demonstrations, customer testimonials, and behind-the-scenes content to build trust and connect with your potential customers.

7. Influencer Marketing

Collaborate with influencers and industry experts to amplify your brand reach. Identify influencers who align with your brand values and have a highly engaged following. By leveraging their influence, you can expand your audience and drive targeted traffic to your website.

8. Mobile Marketing

Optimize your digital marketing strategies for mobile devices. Ensure your website is mobile-friendly, create responsive email templates, and launch mobile-specific campaigns to reach the growing number of mobile users.

9. Local SEO

If you have a physical location or serve a specific geographic area, local SEO is crucial. Optimize your website for local keywords, claim your Google My Business listing, and encourage customer reviews to boost your local search rankings.

10. Voice Search Optimization

As voice assistants like Siri, Alexa, and Google Assistant become increasingly popular, optimizing your content for voice search is essential. Focus on long-tail keywords and provide concise, conversational answers to user queries.

11. User Experience (UX) Design

Deliver a seamless and intuitive user experience across your website. Improve your site's navigation, page load speed, and overall design to keep visitors engaged and encourage them to explore more of your content.

12. Conversion Rate Optimization (CRO)

Maximize the effectiveness of your website by implementing conversion rate optimization strategies. Analyze user behavior, conduct A/B testing, and optimize your landing pages to increase conversions and achieve your business goals.

13. Chatbot Integration

Enhance customer engagement and support with chatbot integration. Chatbots can provide instant responses, offer personalized recommendations, and assist in guiding customers through their buying journey.

14. Social Proof

Build trust and credibility by showcasing social proof on your website. Display customer testimonials, case studies, and positive reviews to demonstrate the value and quality of your products or services.

15. User-generated Content

Encourage your customers to share their experiences and generate user-generated content. Host contests, incentivize reviews, and encourage social media mentions to amplify your brand's reach and create a sense of community.

16. Data Analytics

Use data analytics tools to gain insights into your digital marketing campaigns. Analyze key metrics, track user behavior, and make data-driven decisions to optimize your strategies for better results.

17. Remarketing

Re-engage with users who have previously interacted with your website through remarketing campaigns. Show targeted ads tailored to their interests on various platforms to remind them of your offerings and encourage conversions.

18. Influencer Partnerships

Collaborate with influencers on long-term partnerships to build brand loyalty. Develop mutually beneficial relationships that go beyond one-off campaigns and allow influencers to become ambassadors for your brand.

19. Interactive Content

Create interactive content such as quizzes, polls, and interactive videos to engage with your audience. Interactive content encourages active participation, increases time spent on your website, and enhances user satisfaction.

20. Podcasting

Start a podcast to share valuable insights and entertain your audience. Utilize this medium to establish your expertise, connect with industry leaders, and attract a dedicated following.

21. Influencer Takeovers

Allow influencers to take over your social media accounts for a day or week. By doing so, you can leverage their existing audience and provide fresh, engaging content to your followers.

22. AI-powered Personalization

Utilize artificial intelligence (AI) to personalize the user experience. Leverage AI algorithms to deliver customized product recommendations, tailored email campaigns, and personalized website experiences.


Now that you're armed with 22 smart digital marketing strategies, it's time to implement them and watch your online presence soar. Remember to track your results, adapt as needed, and stay up-to-date with the ever-evolving digital marketing landscape. At Orlando SEO Company, we are committed to helping businesses like yours succeed in the competitive online world. Contact us today to learn more about how our expert SEO services can enhance your digital marketing efforts. Let's make 2022 your best year yet!

Eileen Feretic
Invaluable tips for digital success! 👍
Nov 10, 2023
Jeff Strachan
The emphasis on agility and adaptation in digital marketing strategies is a nod to the dynamic nature of consumer behaviors and market trends. Valuable advice.
Oct 26, 2023
📱 The focus on mobile marketing presents a timely and relevant outlook on adapting to changing consumer behaviors. A valuable read for businesses aiming for digital success.
Oct 22, 2023
Rose Drohan
Valuable insights for anyone looking to fortify their digital marketing efforts. I appreciate the practical advice and actionable steps provided.
Oct 18, 2023
Christian Boas
An excellent resource for businesses seeking to fine-tune their digital marketing strategies for the new year. The insights provided are both practical and impactful.
Oct 18, 2023
Dennis Barnes
These strategies are a game-changer for digital marketers! Must-read for success in 2022.
Oct 17, 2023
Mark Christenson
The emphasis on storytelling and emotional connection in marketing was thought-provoking. It's a reminder of the power of narratives in resonating with audiences.
Oct 12, 2023
Joe Fennel
Great insights for digital marketers!
Oct 5, 2023
Informative article. I appreciate the detailed breakdown of various digital marketing strategies. Looking forward to incorporating them into my business.
Sep 24, 2023
Danielle Kristmanson
The practical advice offered in this article makes it a go-to resource for businesses seeking to revamp their digital marketing strategies for 2022. Thank you.
Sep 17, 2023
Sharon Hartnett
The article presents an encompassing view of the different facets of digital marketing, making it a valuable guide for businesses of all sizes. Thank you for the resources.
Sep 14, 2023
Tom O'Leary
Great read! The insights shared in this article will undoubtedly impact the way I approach digital marketing for my business in the upcoming year.
Sep 11, 2023
Tom Daulton
These strategies seem practical and actionable. Looking forward to seeing how they might benefit my business in the new year.
Aug 29, 2023
Jerry Rand
The article's focus on building a strong brand identity through digital marketing was a key takeaway for me. It underscores the importance of brand positioning.
Aug 27, 2023
Mark Magnacca
As a marketer, I found this article to be a valuable resource for staying updated on the latest trends and strategies in digital marketing. Thank you for the insights.
Aug 23, 2023
Yancey Spruill
The section on user-generated content was thought-provoking. I'm eager to explore ways to incorporate this tactic into my marketing strategy.
Aug 5, 2023
Mark Powell
The emphasis on leveraging user-generated content for authentic engagement was a key takeaway for me. It's a powerful way to connect with audiences.
Jul 27, 2023
Karl Kleinbach
The guidance on optimizing for voice search was particularly relevant. It's clear that voice-driven interactions are shaping the future of digital marketing.
Jul 12, 2023
David Vetrano
Thanks for highlighting the importance of multichannel marketing for reaching diverse audiences. It's a reminder of the need for an integrated approach.
Jul 12, 2023
Charles Brown
The detailed explanations really help in understanding how to execute these strategies effectively. Thank you for the thorough insights.
Jun 24, 2023
John Quisano
I can see how these strategies can offer a competitive edge in the digital space. Looking forward to testing them out in the coming year.
Jun 12, 2023
Jennifer Taylor
🔍 The emphasis on data analysis and targeting was particularly enlightening. These are essential elements for effective digital marketing in 2022.
Jun 3, 2023
Lance Haffner
This article has given me a lot to think about in terms of refining my digital marketing strategy. Excited to see the impact of making these changes.
May 27, 2023
Michael Nuesse
The section on leveraging chatbots for customer engagement was enlightening. It's clear that automation can play a significant role in modern marketing efforts.
May 13, 2023
Guido Corsini
The tips on harnessing the power of micro-moments in marketing was eye-opening. It's a reminder of the impact of real-time, consumer-centric engagement.
May 11, 2023
Corey Reichle
📈 These strategies seem promising. I can't wait to see how they contribute to the growth of my business next year.
Apr 24, 2023
Ben Schlechty
These strategies align closely with the changing consumer behaviors and expectations. Looking forward to integrating them into my marketing plan for the upcoming year.
Apr 23, 2023
George Brown
The visuals in this article make it much easier to grasp the concepts. Kudos to the team for creating such user-friendly content.
Apr 12, 2023
Sally Burger-Elstad
The insights shared in this article serve as a comprehensive playbook for businesses aiming for growth in the digital space. A valuable resource for marketers.
Apr 9, 2023
Monica Veale
The section on search engine optimization was particularly enlightening. Looking forward to optimizing my website based on the recommendations.
Apr 8, 2023
Jon Chintanaroad
I'm glad I stumbled upon this article. The strategies offered here are definitely worth considering for a successful 2022.
Apr 2, 2023
Erin Burggraff
The inclusion of visual and interactive content as part of digital marketing strategies is a testament to the evolving nature of consumer engagement. Valuable insights.
Mar 31, 2023
Appreciate the attention to ethical marketing and consumer privacy in the digital age. It's a responsibility that businesses must uphold for long-term success.
Mar 29, 2023
Beth Summerfield
Great roundup of digital marketing strategies. The step-by-step breakdown makes it easier to understand and apply these concepts to my business.
Mar 20, 2023
Amanda Pierce
I appreciate the focus on customer-centric marketing strategies. It's a reminder to prioritize the needs and preferences of our target audience.
Mar 20, 2023
Steve Yancey
Great article! It provides comprehensive coverage of strategies that are relevant and impactful for businesses looking to thrive in the digital landscape of 2022.
Mar 16, 2023
Larry Lataif
The emphasis on social listening as a marketing strategy was an eye-opener. It's a reminder to actively engage with and understand our audience.
Mar 15, 2023
Dawn Dimond
Valuable recommendations for businesses seeking to navigate the ever-evolving world of digital marketing. It's clear that adaptability is key to success in 2022.
Mar 8, 2023
Paul Norell
The article provides a clear roadmap for businesses looking to elevate their digital marketing efforts. Excited to put these strategies into action.
Feb 28, 2023
Richard Hamel
The focus on customer journey mapping as a marketing strategy was valuable. It's a reminder of the importance of understanding and catering to customer needs at every stage.
Feb 26, 2023
Lauren Toth
The section on email segmentation provided valuable insights on personalizing communication with customers. It's clear that tailored messaging is key.
Feb 23, 2023
Visagar Shyamsundar
The focus on conversational marketing and personalization was particularly enlightening. It's clear that human-centric engagement is crucial in modern marketing.
Feb 21, 2023
Bryan Ilg
This article serves as a valuable resource for businesses navigating the complex world of digital marketing. Thanks for the valuable insights.
Jan 30, 2023
Janice Leon
🔥 This article has given me fresh perspectives on digital marketing strategies. Can't wait to put these insights into practice for my business.
Jan 28, 2023
Alex Sampson
The article does a great job of presenting practical, actionable strategies that resonate with the current marketing landscape. A valuable resource for business owners.
Jan 27, 2023
Heidi Hare
The section on harnessing the power of customer reviews for marketing purposes was particularly compelling. It's clear that social proof is influential in consumer decision-making.
Jan 19, 2023
Phillip Fujiyoshi
The article provides a clear framework for businesses to navigate the complexities of digital marketing. The actionable insights make it a must-read for marketers.
Jan 12, 2023
Engaging article! I'm feeling optimistic about implementing these strategies within my marketing plan for the upcoming year.
Jan 12, 2023
Victor Basarab
I appreciate how this article covers both fundamental and advanced marketing strategies, catering to businesses at different stages of growth.
Jan 8, 2023
Grace Kim
Great tips! Can't wait to try implementing some of these strategies into my digital marketing plan for 2022.
Dec 31, 2022
Juan Catano
The article effectively underscores the need for seamless user experiences across different digital platforms. It's a crucial element in today's marketing landscape.
Dec 24, 2022
Monique Lesley
The tips provided here are not only insightful but also seem attainable for businesses of varying scales. They offer a roadmap for enhancing digital marketing strategies.
Dec 21, 2022
Susan Despins
👍 Kudos to the team for sharing such a comprehensive guide to digital marketing strategies. It's a valuable resource for businesses navigating the digital landscape.
Dec 10, 2022
Christopher Thompson
👏 Comprehensive and actionable advice for businesses aiming to make their mark in the digital sphere. Well done on compiling such a valuable resource.
Dec 8, 2022
Simon Yee
I appreciate the range of strategies covered, catering to businesses of varying sizes and industries. It's a holistic approach to digital marketing guidance.
Dec 7, 2022
Stephanie Santorelli
Thank you for compiling such a comprehensive list! I've bookmarked this article for future reference as I work on my marketing plans.
Dec 2, 2022
Michael Monaghan
The advice on leveraging social proof for marketing purposes was a great reminder of the power of testimonials and reviews in influencing purchasing decisions.
Nov 28, 2022
The tips on email marketing were especially insightful. I'm eager to revamp my email campaigns using some of the suggested approaches.
Nov 24, 2022
Rogelio Vega
The pointers on understanding and leveraging customer intent in marketing efforts were particularly insightful. It's a valuable perspective for tailoring messaging effectively.
Nov 19, 2022
Jack Roper
The focus on data privacy and ethical marketing practices is commendable. It's an essential consideration in today's marketing landscape.
Oct 29, 2022
Greg Albertson
I found the section on influencer marketing to be intriguing. I'll definitely explore the potential of partnering with influencers next year.
Oct 27, 2022
Jared Madrazo
I found the tips on content marketing to be particularly useful. It's definitely an area I'll be focusing on to boost my online presence next year.
Oct 17, 2022
Angela Cottrell
🚀 Feeling inspired to embrace these digital marketing strategies and take my business to new heights in 2022. Thank you for the insightful article!
Oct 5, 2022
Jim Burnett
I found the pointers on data-driven decision-making to be particularly insightful. It's evident that analytics play a significant role in effective marketing strategies.
Sep 24, 2022
Will Richardson
I appreciate the consideration of voice search optimization as a key strategy. It's a testament to the evolving nature of search behavior and marketing tactics.
Sep 20, 2022
📊 This article offers a goldmine of digital marketing strategies with data-driven insights. A must-read for businesses aiming for marketing success in 2022.
Sep 20, 2022
The case studies included provide useful real-world examples of how these strategies have worked for other businesses. A great source of inspiration.
Sep 12, 2022
Santosh Abraham
Thank you for the comprehensive breakdown of digital marketing strategies. It's exactly what I needed to kickstart my planning for 2022.
Sep 3, 2022
Daniel Waddell
🚀 These strategies are exactly what I need to take my business to the next level in 2022. Feeling motivated and inspired after reading this article.
Aug 29, 2022
Shannon Healey
The article conveys a well-rounded view of digital marketing tactics. It's clear that a holistic approach is crucial for success in 2022.
Aug 20, 2022
Brooke Barefoot
I'm appreciative of the emphasis on creating personalized experiences for customers through marketing efforts. It's a powerful way to build lasting connections.
Aug 15, 2022
Levi Singleton
Thanks for sharing these valuable insights. I'll make sure to consider these strategies while devising my marketing approach for the upcoming year.
Aug 12, 2022
Scott Breudecheck
As a small business owner, these tips are invaluable. I'll definitely be referring back to this article as I plan my marketing efforts for the coming year.
Aug 4, 2022
Matt Clark
The tips on utilizing storytelling in marketing were enlightening. Looking forward to incorporating compelling narratives into my campaigns.
Jul 27, 2022
Ryan Akers
The tips for leveraging video content in marketing were eye-opening. I'll definitely be exploring this avenue further in the coming year.
Jul 26, 2022
Brenda Herron
Appreciate the emphasis on data-driven marketing strategies. It's a reminder of the importance of leveraging analytics for meaningful results.
Jul 24, 2022
Cong Ding
The section on influencer collaboration and partnerships was particularly insightful. It's clear that social influence plays a significant role in modern marketing.
Jul 15, 2022
Edberto Euclides
The section on mobile marketing resonated with me. It's clear that mobile optimization is essential for reaching and engaging with today's consumers.
Jul 12, 2022
Patrick McCann
The overarching theme of customer-centricity in marketing strategies is a crucial reminder for businesses aiming to foster lasting relationships with their audience.
Jul 12, 2022
Melissa Frederick
Thank you for shedding light on the significance of building trust and credibility in digital marketing efforts. It's a vital aspect often overlooked.
Jun 26, 2022
Colin Powers
🌐 This article sheds light on the evolving digital landscape and provides actionable strategies for businesses to stay ahead.
Jun 21, 2022
Add Email
I appreciate the spotlight on integrated marketing communication. It's a reminder of the need for cohesive messaging across various marketing channels.
Jun 4, 2022
Nick Brooke
This article serves as a timely reminder of the importance of adapting to the ever-changing digital marketing landscape. Excited to implement these strategies in 2022.
May 11, 2022
Jackie Rose
📱 The mobile-first approach to marketing is crucial in today's digital landscape. It's great to see it highlighted as a key strategy for 2022.
May 6, 2022
Nikolas Adams
The section on leveraging social media stories for marketing stood out to me. It's a reminder of the value of authentic, ephemeral content in engaging audiences.
May 5, 2022
Jim Comar
The section on social media marketing gave me some fresh ideas for engaging with my audience. Excited to see the impact of implementing these strategies.
May 5, 2022
Bonnie Larson
👍 It's always great to stay updated on the latest digital marketing trends and strategies. This article provides a comprehensive overview of what's effective in 2022.
Apr 13, 2022
Olivery Maccoll
Insightful read. The tips and strategies outlined are practical and seem adaptable to different business models and industries.
Apr 9, 2022
Frank Nijboer
Love the diversity of strategies covered in this article. It's a great resource for anyone looking to step up their digital marketing game.
Apr 8, 2022