Matt Cutts Explains Underscores vs. Dashes in URLs
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As a leading SEO consulting provider in the industry, Orlando SEO Company understands the importance of staying up-to-date with the latest developments in search engine optimization. In this article, we delve into the interesting topic of underscores versus dashes in URLs. Join us as we explore the insights shared by industry expert Matt Cutts.
The Debate: Underscores vs. Dashes
When it comes to incorporating special characters within URLs, website owners often face a dilemma: whether to use underscores (_) or dashes (-) as separators. This topic has sparked extensive discussions within the SEO community.
According to Matt Cutts, former head of the webspam team at Google, there is a significant difference between underscores and dashes when it comes to search engine interpretation. He explains that Google treats underscores as word joiners, recognizing the connected words as a single entity. In contrast, dashes are treated as word separators, allowing Google to interpret each term individually.
Implications for SEO
Understanding the implications of underscores and dashes on SEO is crucial for optimizing your website's URL structure and ensuring better visibility in search engine results pages (SERPs). Let's explore how these characters influence various aspects of search engine optimization:
1. Readability and User Experience
From a user's perspective, URLs with dashes (e.g., /seo-consultant-services) tend to be more readable and visually appealing compared to those with underscores (e.g., /seo_consultant_services). Dashes act as clear separators, making the URL more understandable and improving user experience. When users find your URL easier to read and comprehend, they are more likely to click on it, leading to increased website traffic.
2. Keyword Interpretation
Google's algorithm considers dashes as separators between individual words, enabling better keyword interpretation. This means that if your URL contains dashes, Google can understand each keyword independently, potentially improving your website's organic ranking for relevant search queries. On the other hand, URLs with underscores may struggle to convey keyword relevance as effectively.
3. Linkability and Anchor Text
While both underscores and dashes can be used in URLs, the usage of dashes is generally preferred for linkability reasons. When other websites link to your pages using anchor text, dashes act as word separators, making the anchor text more legible and increasing the chances of attracting inbound links. This, in turn, can positively impact your website's authority and visibility.
4. Social Media and Web Sharing
Underscores can pose challenges when it comes to social media sharing and web linkage. Some social media platforms and other web platforms may treat underscores as spaces, potentially altering the URL structure and rendering it unreliable. Dashes, being universally recognized as word separators, generally facilitate seamless sharing and consistent interpretation across various online platforms.
Best Practices for URL Structure
Considering the insights shared by Matt Cutts, implementing best practices for URL structure becomes crucial for optimal SEO performance:
1. Use Dashes as Word Separators
When designing your URLs, opt for dashes as separators between words (e.g., /professional-seo-consulting). This ensures better readability, keyword interpretation, and linkability, setting your website up for improved search engine rankings.
2. Keep URLs Descriptive and Concise
Avoid lengthy and convoluted URLs that may be difficult for users and search engines to comprehend. Instead, strive for descriptive and concise URLs that accurately represent the content of the page.
3. Implement Canonicalization
Canonicalization is the process of selecting the preferred URL when multiple variations exist for the same content. To avoid potential issues with duplicate content, implement canonical tags to indicate the preferred version of the URL to search engines.
4. Update Existing URLs
Depending on your website's size, updating existing URLs may be a challenging task. However, it is worth considering optimizing your URLs by replacing underscores with dashes. Prioritize updating URLs with high traffic or those targeting valuable keywords to maximize potential SEO benefits.
Conclusion
The debate surrounding underscores and dashes in URLs has attracted significant attention within the SEO community. According to Matt Cutts, the use of dashes as word separators is generally preferred due to their positive impact on readability, keyword interpretation, linkability, and web sharing. By implementing best practices and optimizing your URL structure, you can enhance your website's visibility and increase organic search traffic. Partnering with a professional SEO consulting service like Orlando SEO Company can further elevate your SEO efforts and ensure long-term success.
