Website Design

Clean, crisp, search engine friendly websites

Beautifully crafted websites to match your specifications and business model.

We have the expertise to create new sites from scratch, rebuild or freshen up your existing site, create phone apps, and provide advanced back-end coding and development for your website.

We do it all in house, we don't outsource, and we always take your phone calls.

The path to a successful project is paved with communication. Get the project going now and start off on the right foot by letting us provide you with professional communication for the life of your project. Why not call us to discuss your particular needs? 407-801-2736.

We offer affordable, long term solutions and a commitment to providing open communication before, during and after your project has been completed. Our services begin at $1,800.00.

Since 1997, our small but mighty team of dedicated Internet professionals has prided itself on the long term relationships we have built over the years.

Whether you are starting fresh or rebranding, our highly knowledgeable marketing and web experts will create a visually appealing technically proficient website with your best interest in mind. Our experts will listen to your needs while intensely analyzing your existing site or your new vision. We do not just make you an attractive home page, we develop your site to enhance your brand, attract new clientele and code the site to be Search Engine Friendly.

Six Phases Web Design Process - How we create great web sites from scratch...

With over 3,000 websites under our belts, there is one thing that we are sure of. Great websites require great planning. Over the years we have come to rely on the following Six Phase Web Design Process. This proven process has been successful time and again.

Phase One: Information Gathering

The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when we design the look and feel of your site, so we first ask a lot of questions to help us understand your business and your needs in a website.

Certain things to consider are:

Purpose
What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?

Goals
What do you hope to accomplish by building this website? Two of the more common goals are either to make money or share information.

Target Audience
Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will help us determine the best design style for your site.

Content
What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service…?

Phase Two: Planning

Using the information gathered from phase one, we put together a plan for your web site.

Here we develop a site map – a list of all main topic areas of the site, as well as sub-topics (if applicable). This gives us a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. This is also the point where we decide what technologies should be implemented – interactive forms, CMS (content management system) such as WordPress, etc.

Phase Three: Design

Drawing from the information gathered up to this point, we determine the look and feel of the site. Target audience is one of the key factors taken into consideration here. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. We also incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.

Once we’ve designed a prototype, you are given access to the Client Studio, which is a secure area of our web site. The Client Studio allows you to view your project throughout the design and development stages. Most importantly, it gives you the opportunity to express your likes and dislikes on the site design.

In this phase, communication is crucial to ensure that the final web site will match your needs and taste. We work together in this way, exchanging ideas, until we arrive at the final design for the site. Then development can begin…

Phase Four: Development

This is where the web site itself is created. We take all of the individual graphic elements from the prototype and use them to create the functional web site. We also take your content and distribute it throughout the site, in the appropriate areas.

This entire time, you will continue to be able to view your site in the Client Studio, and suggest any additional changes or corrections you would like to have done.

Phase Five: Testing and Delivery

At this point, we attend to the final details and test your web site. We test things such as the complete functionality of forms or other scripts, we test for last minute compatibility issues (viewing differences between different web browsers), ensuring that the site is optimized to be viewed properly in the most recent browser versions.

Once we receive your final approval, it is time to deliver the site. We upload the files to your server – in most cases, this also involves installing and configuring WordPress, along with a core set of essential plugins to help enhance the site. Here we quickly test again to make sure that all files have been uploaded correctly, and that the site continues to be fully functional. This marks the official launch of your site, as it is now viewable to the public.

Phase Six: Maintenance

The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. If this interests you, we will be more than happy to continue working together to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your site. Managed Hosting is an optional service we offer in our monthly maintenance packages.

We build scalable dynamic websites with built in tools for SEO and editing.


Illustration: Orlando Website Design

The Conversion Funnel - Does your website convert?

 

We get to know your business, and it's goals in order to create an awesome website that reaches your target audience and converts visitors into customers.

Think about your website for a moment. Does it answer these four questions for the visitor?

  1. What do you do?
  2. Why should I care?
  3. How do I believe you?
  4. Where do we begin?

conversion optimization

Conversion Funnel

Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process. Typically a large number of visitors register as page view on a referring page which is linked to the e-commerce site by a banner ad, ad network or conventional link. Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel.


Five Important Things To Ask A Web Design Company

 

1. Do they offer comprehensive services?

Elegant, intuitive, fast-loading design – to appeal to users

SEO (Search Engine Optimization) – to rank high on Google

CMS (Content Management System) – to allow easy editing

Custom in-house programming – for specialty forms, Intranet…

Upgrades – to allow easy expansion to E-Commerce...

Social Media Integration – links to Facebook, Twitter, RSS Feed…

2. Does the web design firm write error-free, interesting and succinct copy? It is wise to study thier company portfolio. Click on some recent sites and check for spelling mistakes, organization of content and general interest to the reader. You may be surprised to find out that many web design companies do not actually write any web content for you. Professional copywriting can cost as much as $500 per page over and above the web design. This is a service we provide, not only at much lower cost to our clients, but it's appropriately written content that has the correct word to keyword ratio that Google uses when ranking your web site. We offer content writing at $100.00 per 1,000 words, with a 4,000 word minimum.

3. Does the web designer understand the needs and constraints of a business owner? A web design company with staff who have experience building and marketing their own brand will be better able to guide and advise you on current Internet marketing, budget and usability issues.

4. What is included in the SEO service? The basic tasks of optimizing a website for search engines are: Optimizing all pages for fast loading. Writing clear, informative copy. Researching keywords for global and local searches. Using keyword and content matching to name menus, select headlines, write meta-titles, meta-tags and image tags. Optimize links. A web design firm offering a value-added product will also: Offer suggestions for link building. Create Facebook and Twitter pages for your business. Register your site on Google/Bing maps and local directories. Offer suggestions for Internet advertising campaigns. Explain web marketing options such as Google Products, Google Author…

5. Does the web design firm offer a clear follow-up communication service? Who will you go to if you have questions? It is optimal to speak to the designer or programmer directly. Intermediary communication is a waste of your precious time. To sum up, if you’re lucky, you’ll find a web design company, like the one described above, that offers Web Design, Computer Programming, Graphic Design and Internet Marketing Advice - all in one package.